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SAN share (Madrid) Negativo_GB 3.955 | -0.25% | 12:12

Formula 1 starts. Public event with all the Scuderia Ferrari drivers.

Arranca la Fórmula 1

  • María Sánchez del Corral said Santander brand awareness has improved by 20% in the bank's core markets through sponsorships.

Montmeló (Catalonia, Spain), March 4, 2013.- Banco Santander organized an event today with all the Scuderia Ferrari drivers, Fernando Alonso, Felipe Massa, Marc Gené and Pedro de la Rosa, just two weeks before the start of a new Formula 1 season in Australia.



María Sánchez del Corral, head of Corporate Marketing and Branding, said awareness of the Santander brand has improved by 20% in the bank's core markets through sponsorships.

"The alliance with such a world renowned brand as Ferrari has been a decisive strategic factor in supporting our model of geographic diversification," Sánchez del Corral said. He also noted that almost all employees of the group (96%), including branch managers, consider sponsoring a powerful business tool.

Meanwhile, Alonso and Massa gave their final impressions after the training sessions of the last four days at the Circuit de Catalunya. They also did some hot laps at the circuit in a Ferrari GT car.

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