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SAN share (Madrid) Negativo_GB 4.084 | -0.87% | 17:35

The Santander vision

We are committed to generating growth in a sustainable, predictable and responsible manner.

WE HAVE SCALE AND THE POTENCIAL TO GROW ORGANICALLY

  • We are the leader in market share in five of our core markets. We are also in the top three in seven of those markets in terms of customer satisfaction.
  • We have 133 million customers in markets with a total population of more than one billion.
  • We have more than 17 million loyal customers and 25 million digital customers. This implies huge potential for organic growth through increased loyalty and digitalisation.
     
Tenemos ESCALA y potencial para crecer de manera orgánica

PREDICTABLE GROWTH: DIVERSIFICATION BY COUNTRY AND BUSINESS

  • Our diversification by country and business allows us to maximise results throughout the cycle and it is the key to our positive performance.
  • Geographically, we have a balanced distribution between mature markets (which provide stability), and developing markets (which fuel growth in revenue).
  • By business, there is a good revenue mix between products for individuals, consumer finance, SMEs, companies and other products.
     
CRECIMIENTO PREDECIBLE: diversificación en países y negocios que aporta mayores beneficios de manera estable

FOCUS ON INNOVATION TO INCREASE CUSTOMER LOYALTY AND OPERATIONAL EXCELLENCE

  • Our technological transformation contributes to increasing the number of loyal and digital customers.
  • The digitalisation of our commercial business allows us to offer our customers products and services that are more simple, personalised and modern.This increases customer satisfaction and loyalty.
  • We have launched a wide array of initiatives at the bank, focusing on four main areas: blockchain, data, payments and services.
     
Foco en la INNOvación