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- Corporate
- About The Group
- A model for sustaibable growth
- The Santander vision
The Santander vision
We are committed to generating growth in a sustainable, predictable and responsible manner.
WE HAVE SCALE AND THE POTENCIAL TO GROW ORGANICALLY
- We are the leader in market share in five of our core markets. We are also in the top three in seven of those markets in terms of customer satisfaction.
- We have 133 million customers in markets with a total population of more than one billion.
- We have more than 17 million loyal customers and 25 million digital customers. This implies huge potential for organic growth through increased loyalty and digitalisation.
PREDICTABLE GROWTH: DIVERSIFICATION BY COUNTRY AND BUSINESS
- Our diversification by country and business allows us to maximise results throughout the cycle and it is the key to our positive performance.
- Geographically, we have a balanced distribution between mature markets (which provide stability), and developing markets (which fuel growth in revenue).
- By business, there is a good revenue mix between products for individuals, consumer finance, SMEs, companies and other products.
FOCUS ON INNOVATION TO INCREASE CUSTOMER LOYALTY AND OPERATIONAL EXCELLENCE
- Our technological transformation contributes to increasing the number of loyal and digital customers.
- The digitalisation of our commercial business allows us to offer our customers products and services that are more simple, personalised and modern.This increases customer satisfaction and loyalty.
- We have launched a wide array of initiatives at the bank, focusing on four main areas: blockchain, data, payments and services.
