By Ok Diario.
What if going shopping meant not only getting something for oneself? What if we could contribute to different causes by buying anything?
This is possible thanks to rounding up for solidarity, a practice more and more recognized in our society. It involves rounding up the price of whatever we are buying in order to allocate the value difference to vulnerable groups of people. A trend which emotionally joins the client with the brand.
Many businesses have already launched solidarity projects, such us Santander Bank, Condis, Covirán or Kiehl’s. Companies net huge profits every year and solidary rounding plays a part in corporate social responsibility, giving back to society a part of profit gained. Despite maybe going unnoticed, fifty cents per millions of consumers means a considerable amount of money that can be given to various social causes.
The solidarity card: OpenBank
OpenBank, a 100% digital entity of Grupo Santander, has launched the project Open Solidarity: a card of solidarity which rounds up the price of every purchase and transfers the difference to the organization chosen by the customer. For example, when you buy something for 15.30€, the credit card will charge 16€ and the difference of 70 cents will be given to the NGO of your choosing. It is a commission free debit card and can be acquired free of charge as well.
The 10 NGOs with whichit ispossible to collaborate are:
These organizations all have social agendas set to improving our planet. Almost effortlessly, we can contribute to their goals through rounding up for solidarity