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Santander brand

In 2018, we redesigned the Santander brand to become more modern, more digital and more in tune with new generations, while retaining its most distinctive traits: the name, the colour red and the "flame", which are developed to gain greater visibility and improve the user experience in the digital world.

This change is another example of the Bank's cultural transformation for helping people and businesses prosper in a simple, personal and fair way.

The new logo is more modern, simple and digital. The flame has a greater presence and the word Santander is clearer, more legible and simpler – able to adapt to any media and any channel.

The visual identity is much more than a logo and some colours. A series of elements have been designed to accompany the new logo, creating a richer and more versatile visual identity.