Santander Bank, N.A. (“Santander Bank” or “the Bank”) today announced that the Openbank digital bank platform topped $2 billion in total deposits* since going to market in the United States in the fourth quarter of 2024.

Santander is consolidating its media and creative services worldwide under a single agency to help its business transformation. The goal is scale and accelerate the effectiveness of its marketing campaigns with data at the centre and boosted by AI as well as to increase the consistency of its brand narrative.