The entities have signed a new two-year agreement with an option to extend to a third year
The financial institution emphasised its confidence in LaLiga by highlighting its visibility and reach
The agreement was attended by Javier Tebas, president of LaLiga and Rami Aboukhair, CEO of Santander Spain
Madrid, 7 de abril de 2021.
LaLiga and Banco Santander have renewed their collaboration agreement for a further two years, with the option to extend for a further year until 2023-24, continuing a strategic relationship for both entities that began in 2016.
With this renewal, Banco Santander once again demonstrates its confidence in LaLiga to continue growing, giving its name to the entity's two competitions: LaLiga Santander and LaLiga SmartBank.
Within the agreement, both organisations will continue to expand the brand of Spain throughout the world and share the positive values associated with sport and football in particular, while demonstrating continuity, commitment and hope during this difficult time.
Javier Tebas, President of LaLiga and Rami Aboukhair, CEO of Santander Spain, agreed on the significance of the agreement, especially considering the current pandemic, and noted the renewal of this collaboration between two such important organisations is an endorsement and validation of the work that has been carried out so far.
“This agreement is fundamental for us,” Tebas said. “At this time, being able to continue counting on our main sponsor, Banco Santander, is the affirmation that we are on the right path. Banco Santander is a leading company in its sector that has decided to choose LaLiga as its main partner in the world of sports, which is a source of infinite pride to us.”
Rami Aboukhair added: “We are very proud to continue providing our name to the best league in the world, LaLiga Santander. Football reflects the brand of Spain and the matches bring friends and family together. This represents values with which all of us who work at Banco Santander feel very connected, such as effort, teamwork or commitment.”
As well as continuing to be the official sponsor of LaLiga, the agreement with Banco Santander goes further. Banco Santander will remain the sponsor of LaLiga Genuine Santander, the professional league created for players with intellectual disabilities, as well as LaLiga Promises, the global competition for under 12s. In addition, Banco Santander is the main sponsor of the official FIFA 21 competition in Spain: eLaLiga Santander.
During the pandemic and despite the fact that football competitions had to be suspended for a time, LaLiga and Banco Santander joined forces to continue providing entertainment to fans by launching #LaLigaSantanderFest, an online festival through hundreds of artists and footballers came together to raise funds to fight Covid-19.
The LaLiga and Banco Santander pairing is a strategic union for both entities that will allow the expansion of the brand of Spain throughout the world.
LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 9 offices and 46 delegates. The association carries out its social action through its Foundation and is the world's first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
Banco Santander (SAN SM, STD US, BNC LN) is a commercial bank founded in 1857 with headquarters in Spain. It has a presence in 10 key markets in Europe and America, and is one of the largest banks in the world by market capitalization. Its mission is to contribute to the progress of people and companies by doing things in a simple, personal and fair way. Santander is making progress in responsible banking and for this it has set several objectives, including facilitating more than 120 billion euros in green financing from 2019 to 2025 and the financial inclusion of more than 10 million people in the same period. At the end of 2020, it had more than one trillion euros in total customer resources, 148 million customers, of which 22.8 million are linked and 42.4 million are digital, 11,000 offices and 191,000 employees.