The bank will span multiple channels focused on how individuals and businesses take first steps, proving there is no perfect moment in uncertain environments.
Banco Santander today presents its strategic plan for 2026–2028 at its Investor Day in London, marking the next phase of value creation for the bank.
Banco Santander reported an attributable profit of €14,101 million in 2025, up 12% year-on-year (or +16% in constant euros), marking another record year, with total customers reaching 180 million for the first time after adding eight million customers in the year.
Santander Open Academy, Banco Santander’s global learning and development platform, further cemented its growth last year as over 2.8 million people undertook one of its courses or received a scholarship or grant, an increase of 33% on the 2.1 million users in 2024.
From today (01 April 2026), new and existing Santander customers can nab themselves £180, in addition to a £25 Amazon gift card, when switching to eligible current accounts.
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International Media: Michael Strachan
Spanish Media: Patricia Colino
