The NFL debuts in Spain with its first-ever regular season game on November 16 at the Bernabéu Stadium in Madrid.

Among other benefits, Santander will offer exclusive ticket presales for its customers in Spain. In addition, the Openbank brand will appear on the advertising boards during the television broadcast and across other platforms.

Madrid, June 12, 2025.
Banco Santander and the National Football League have announced today an agreement naming Santander the official banking partner of the NFL in Spain, against the backdrop of the historic 2025 NFL Madrid game. The first-ever regular season game in Spain will feature the Washington Commanders vs. the Miami Dolphins on Sunday November 16, 2025 at the Bernabéu stadium in Madrid. This event marks the NFL’s debut in Spain as part of its international games slate, hosting regular season matchups in various markets around the world. 

Recently, NFL games have taken place in London (UK), São Paulo (Brazil) and both Frankfurt and Munich (Germany). In 2025, international games will again be played in São Paulo and London as well as across Dublin (Ireland), Berlin (Germany) and Madrid for the first time. 

The agreement includes an exclusive ticket presale for Banco Santander customers in Spain, along with promotions and exclusive experiences in the coming months. In addition, the Openbank brand will appear on the advertising boards during the television broadcast and across other platforms.

This historic sporting event enables the bank to leverage a sponsorship agreement with the NFL in Spain. This landmark game in Spain is another opportunity to provide the bank’s customers with early access and unique experiences, just as Santander does with key music and sport events in Spain and other countries throughout the year.

With millions of NFL fans in Spain, there is big potential for growth across the market as the competition continues to prioritize the league's global expansion ahead of its first-ever NFL Madrid game this season.

Presale

The exclusive presale of tickets for Banco Santander customers using Bizum will begin on June 26, 2025, at 11.00 a.m. local time in Madrid. Tickets will be on general sale from July 8, 2025. For more information on the exclusive presale for Santander customers, visit Santander Presale. For more details on general ticket sales and the game, visit NFL Madrid.  

The game will be played on Sunday, November 16, 2025, at 3:30 p.m. local time (9:30 a.m. ET).