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Santander X Global Challenge | Reimagine Silver Age received nearly 500 submissions from 11 countries.
The six winning companies have received a share of €120,000 in prizes, gained access to the global Santander X 100 community, and established connections with Fintech Station, Banco Santander’s open innovation hub. They will also receive mentoring support from global healthcare leader Philips.
Madrid, 12 November 2025.
Banco Santander today announced the six winners of Santander X Global Challenge | Reimagine Silver Age, an international initiative that over several months has sought the most innovative startups and scaleups that offer solutions to address the challenges of ageing and to promote healthier, more active and more independent lives for older adults.
The challenge, promoted by Santander alongside Philips and the Oxentia Foundation, attracted nearly 500 proposals from 11 countries. A panel of experts selected three startups and three scaleups as winners, who will receive a share of €120,000 in prizes — €30,000 for each scaleup and €10,000 for each startup — as well as joining the Santander X 100 global community, which connects the most outstanding ventures and companies within the Santander X ecosystem.
The announcement of the winners took place at Philips’ headquarters in Amsterdam, with the participation of Peter Huber, Global Insurance CEO at Banco Santander; Ana Alemán, Global Director of Santander X and Miguel de Foronda, CEO of Philips Ibérica.
Winning startups:
MySense (United Kingdom) received an honourable mention for its solution that helps older adults maintain independence through connected sensors and behavioural analysis to detect early health risks.
Winning scaleups:
Altum Sequencing (Spain) received an honourable mention for its liquid biopsy and AI solutions that detect cancer relapses at very early stages.
Banco Santander has been a pioneering stalwart of education, employability and entrepreneurship for almost 30 years, standing out among the world's financial institutions. Santander has deployed over EUR 2.4 billion to these areas and given scholarships and grants to more than 3.7 million people and businesses through agreements with nearly 1,100 universities (www.santander.com/universidades).
Against this backdrop, it helps companies grow and transform through the stages of their life cycle on the Santander X global platform, which offers a wide range of tools and non-financial services such as training programmes, online courses, discounts, exclusive events, challenges and awards, and other benefits.
Royal Philips (NYSE: PHG, AEX: PHI) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18 billion and employs approximately 67,800 employees with sales and services in more than 100 countries.
The Oxentia Foundation was created to support Oxentia’s goal to address global inequalities through innovation and entrepreneurship. Oxentia has organized international entrepreneurial innovation competitions and awards, and has also provided advice to entrepreneurs to help bring science and technology projects to market, which contribute to achieving the UN Sustainable Development Goals. Oxentia was born out of the University of Oxford’s technology transfer company, Oxford University Innovation, with the aim of delivering specialist innovation management services to public and private sector clients worldwide. Its approach is backed by Oxford University’s 30-plus years’ experience supporting academic innovation and entrepreneurship in over 70 countries.
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