The Santander Way reflects our global culture, which aligns with the Bank's corporate strategy. It includes our purpose, our aim, and how we do business. It is the foundation of being a responsible bank.
Our purpose is to help people and businesses prosper.
Our aim is to be the best open financial services platform by acting responsibly and earning the lasting loyalty of our people, customers, shareholders and communities.
Our how: we will achieve this by being Simple, Personal and Fair in everything we do.
Being responsible means offering our customers products and services that are Simple, Personal and Fair. We need to do the basics brilliantly and, when things go wrong, we need to solve problems fast and learn from our mistakes.
Our goal is also to apply this approach in our relations with all stakeholders along the value chain.