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'The Magnifying Glass' series offers an in-depth analysis of some of Santander’s key markets. Economic outlooks, emerging sectors and key initiatives by Banco Santander are among the topics that will be covered in these special features.

Mexico, a strategic hub for global trade

Mexico is one of the economies with the greatest potential in Latin America, driven mainly by manufacturing exports and a strong agro-industrial sector. The country occupies a strategic position within global supply chains, whilst also acting as a bridge between Europe, North America and South America. In this market, Banco Santander holds a leading position, with 22.2 million customers, a loan portfolio of 49,000 million euros and a firm commitment to the development of Mexican SMEs.

Brazil: A test bed of ideas for Santander’s future

Brazil has become a key laboratory for Santander, where technological innovation and financial inclusion progress hand in hand. From a dynamic, competitive financial system to projects like OneApp and Prospera, the country brings together strategies that are redefining banking, strengthening communities, and setting trends for the future worldwide.