Mexico is one of the economies with the greatest potential in Latin America. With a population exceeding 134 million, the country derives much of its growth from manufactured exports and its agricultural and agri-food sectors. Its manufacturing industry is becoming increasingly diversified, with electrical and electronic equipment playing an ever more prominent role, driven by the investment cycle in the United States and the opportunities created by digitalisation, data centres and Artificial Intelligence. This is complemented by Mexico’s strategically important position as a bridge between Europe, North America and South America, with the country playing an increasingly significant role in global supply chains.
With a fast-growing financial sector, Banco Santander holds a leading position in this market. The bank serves 22.2 million customers in the country and has a loan book of 49 billion euros. Santander has also made Mexican SMEs one of its key strategic priorities as part of its broader commitment to supporting the country’s economic development.
Mexico remains in a strong position thanks to its close ties with the United States and the opportunities it continues to offer as a manufacturing and export hub.
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Data as of June 2026
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