Saving money is not always easy but it is made easier if you have a specific goal. In the new advertising campaign, Santander Bank Polska encourages Poles to save smartly for their dreams - easily and without sacrifices.

Santander Bank Polska has prepared a new campaign in which they show that instead of putting off your dreams, it is always worth to put some money aside to make those dreams come true. Although we often have many more important expenses in life, saving now will be much easier and it will allow you to pay for basic expenses as well as execute plans that may have seemed unachievable until now.

The My Goals service in the mobile app is here to help. It is a modern solution that allows you to easily set up to 10 goals and choose the most convenient way to save: to save transactions endings, set up a standing order or make one off transfers if you have additional income. This service is available to all holders of personal accounts in Santander Bank Polska, it is free of charge and intuitive in use.

 - We live in a hurry and it is often difficult for us to keep up with everyday small errands and we lack time for important matters, such as taking care of our family's finances or the future of children.  Sometimes we would also like to just do something for ourselves. Solutions offered by Santander Bank Polska help customers enjoy their lives. This is also the case with My Goals, a modern 21st century piggy bank, in which funds get deposited on their own, and later you can use them to pursue any of your plans,  says Artur Sikora - Director of the Corporate Communication and Marketing Area.

Marcin Dorociński, who acts as the brand ambassador of Santander Bank Polska, once again took part in the campaign. The message of this spot is nicely conveyed by The Everly Brothers’ song - “All I Have to Do Is Dream”. The campaign will consist of two spots, the second of which will be presented to you soon.

The campaign coverage includes not only TV channels, but also online multi-channels (YouTube, VOD, social media, e-commerce and content marketing) and branch merchandising. Red8 Advertising agency developed the strategic and creative concept of the commercial, with Propeller being responsible for the footage production and Starcom for media purchases. 

See the spot at: https://youtu.be/I6lndvODB8I

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_{Santander Bank Polska Group is one of the largest financial groups and the largest private bank in Poland. It offers financial solutions to personal customers, micro, small and medium enterprises, as well as, domestic and international corporations. The Bank operates one of the biggest networks of branches and partner outlets. It also renders services via electronic channels, including mobile banking. It is one of market leaders in terms of the use of modern technologies in banking, consistently developing its brand in line with its strategic goal to achieve the position of the best bank for customers. Loyalty and satisfaction of its customers are the priority for Santander Bank Polska. With this in mind, the Bank regularly implements innovative functionalities to help its customers take care of their private finances and manage their business finances effectively. Since 2011, the Bank has been a member of the international Santander Group. The subsidiaries of Santander Bank Polska Group offer investment funds, insurance, leasing, factoring and other products.}

_{Established in 1857, Santander Group is a leading universal banking group headquartered in Spain. It operates in 10 core markets in Europe and both Americas, and is one of the largest banks worldwide by market capitalisation. Its mission is to help people and businesses prosper while being Simple, Personal and Fair. Santander Group wants to consistently improve itself in terms of being a socially responsible institution. Therefore, it committed itself to earmark over EUR 120bn between 2019 and 2025 for financing investments and eco-friendly solutions and to provide over 10 million people with better access to banking products and services. As at the end of H1 2021, the Group had 150 million customers (including 24.2 million loyal customers and 45.3 million digital customers), operated 10,000 branches and employed 190,000 people.}

_{Press Office of Santander Bank Polska}
e-mail: biuro.prasowe@santander.pl