New campaign led by F1® World Champion and Santander ambassador Jenson Button marks the start of an international drive to connect millions to free learning opportunities.

To watch “Life After F1” starring Jenson Button, go to [link] (YouTube) and download [here].

Madrid and London, 3 June 2025.
Santander has today launched a global campaign designed to make education more visible, accessible, and inspiring for people around the world inspired by Formula 1 ®.

Santander Open Academy is a global e-learning platform offering free access to world-class courses, expert-led content, and financial scholarship opportunities from top universities and institutions. Open to anyone, anywhere, the platform empowers learners at every stage of life and career in fields such as technology, languages, business skills, financial education, among a wide range of other topics.

Developed using Santander’s role as Formula 1’s Official Retail Banking Partner, the campaign highlights the unique power of sport and storytelling to promote inclusive, lifelong learning. It uses Formula 1's global reach to connect audiences to Santander Open Academy, the bank’s free online learning platform.

Launching alongside the campaign is a new free online course in High-Performance Leadership, co-created with Jenson Button and Claire Williams. The course is designed to help learners build key skills in leadership, communication, and decision-making – and is now available on Santander Open Academy.

Ellen Jones, Head of ESG at Formula 1, said:"Education is the cornerstone of Formula 1. It is what we’re built on as a sport and is a key part of our work to encourage people from all backgrounds to consider a future in motorsport, so it’s fantastic to see our partners like Santander, who share our values, bring education inspired by F1 to a global community."

Rafael Hernández, global deputy head Santander Universidades, added: “Santander Open Academy exists to open doors. Whether you’re changing careers, returning to education, or simply looking to expand your skills, we want to make learning more accessible, and more inspiring, for everyone. Working with Formula 1 allows us to reach new audiences and champion the value of education on a global stage.”

The campaign will roll out internationally across Formula 1 corporate digital channels and is underpinned by “Life After F1” - a light-hearted, mockumentary-style film starring Jenson Button. Using humour and storytelling, the film introduces audiences to Santander Open Academy and the opportunities it offers.To find out more and explore what’s on offer, visit www.santanderopenacademy.com.

To watch “Life After F1” starring Jenson Button, go to [link] (YouTube) and download [here].