Juan Manuel Cendoya, global head of Communications, Corporate Marketing and Research of Santander and vice chair of Santander Spain, said: “This agreement is a natural step in our commitment to Formula 1. Madrid is such a vibrant, thriving city, and the bank wants to support this world-class event and offer our customers unique experiences as we do at the Grands Prix in our core markets, which generate significant economic impact for the host cities. Spain is one of those markets, with two races scheduled for next year”.
“IFEMA Madrid is delighted to welcome Santander as a Founding Partner of the Spanish Grand Prix. Having a partner of this calibre is essential to driving forward an event that will mark a turning point in the history of F1 in Spain,” underscored José Vicente de los Mozos, Chairman of the Executive Committee of IFEMA MADRID.
Santander has been involved with the F1 for 15 years since 2006, sponsoring both races and teams such as Scuderia Ferrari and McLaren.
Official partner of Formula 1®
Santander is also Official Retail Banking Partner of Formula 1® since the beginning of 2025. This partnership reinforces the bank’s visibility within its main markets, showcasing the Santander and Openbank brands.
Formula 1 has a global fanbase of 827 million and is the world’s most popular annual sporting series, with a year-on-year increase of 12% and a 63% increase versus 2018. Much of this audience is in Santander’s main markets, with a growing reach in the US and among young people globally. F1 hosts 24 Grand Prix events in 20 different countries, several of which take place in the bank’s largest markets in Europa and the Americas.
