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Brazil has become a key laboratory for Santander, where technological innovation and financial inclusion progress hand in hand. From a dynamic, competitive financial system to projects like OneApp and Prospera, the country brings together strategies that are redefining banking, strengthening communities, and setting trends for the future worldwide.
Brazil stands out as one of the world’s most competitive and innovative financial markets, anticipating changes in both banking consumption patterns and regulatory oversight. In this environment, Santander is building global platforms, leveraging its scale and diversification, with Brazil playing a pivotal role in this transformation. At the same time, it promotes financial inclusion in a country where millions remain unbanked, through initiatives such as Prospera, which foster economic development and social progress.
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Data as of June 2025
Santander launches One App in Brazil, its new global mobile banking platform. A hyper-personalized, omnichannel experience that combines innovation, technology, and human connection to redefine the way customers interact with their finances worldwide.
Santander promotes financial inclusion in Brazil and Latin America through Prospera Microcredit, a program that combines access to credit, training, and support for micro-entrepreneurs. Over BRL 28 billion granted to transform lives and foster sustainable local economic growth.
Brazil: strategy and projects
