Once again, we’re celebrating International Breast Cancer Awareness Day to show support for breast cancer patients, raise awareness and promote early detection. 

2.2 million

women were diagnosed with breast cancer in 2020, according to the WHO

2.2 million

women were diagnosed with breast cancer in 2020, according to the WHO

19 October is the day we cover the world in pink in support of women suffering breast cancer, the most common type of the disease. It’s a chance to raise awareness about self-examination and early detection. According to the World Health Organization (WHO), over 2.2 million women were diagnosed with the disease in 2020. 

At Santander, we’re running several initiatives across our footprint to raise awareness of breast cancer. According to the American Cancer Society, early detection is the key to effective treatment. 

Santander Argentina encourages early screening and works with breast cancer charity MACMA (Movimiento Ayuda Cáncer de Mama) on a special fashion show where leading Argentinian designers dress women with breast cancer in clothes that raise hope and awareness. 

Santander Chile has joined forces with Fundación Palpa to come up with educational social media content that highlights prevention and gives tips for self-exams. 

Awareness is also at the heart of Santander México’s “How to detect breast cancer” and “Women’s health: Why are gynecological checks so important?” events. There will also be internal communications to explain the importance of preventative checks. 

Santander España HQ lit up in pink
Santander España HQ lit up in pink

Santander España promotes charity rounding up to raise funds for cancer research and, along with our head offices in Brazil, lights up its HQ in pink. Also in Brazil, we’ve posted social media content under the hashtag #AGenteSeCuida to reach out to everyone, especially young people. 

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