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We don't know what the future holds for football, but we do know what we want it to be like
At Santander we want to help transform the world’s most powerful sport: football.
That’s why we’re launching a competition to find innovative technology initiatives that will help us make football more inclusive, diverse and environmentally friendly for everyone.
2041 is a look into a crystal ball to imagine what we want football to be like in 20 years. There’s no doubting its power to reach out to communities and drive through the most pressing changes. Are you up for the challenge?
To boost the development of Fieeld
The first touch system that enables millions of visually impaired people to experience football like never before.
Create technological solutions focused on diversity, inclusion and sustainability
Achieve a tangible impact through football to improve lives in any of our categories.
for the selected project in each category
membership to GSIC powered by Microsoft
worth EUR 12,000 to develop the pilot project
What are you waiting for?
ENTRY PERIOD CLOSED
Experts from GSIC, Microsoft and Banco Santander will choose the best 30 projects to go through to the next round.
A panel of international experts will select the 10 finalists.
A panel comprising key figures from the world of football will help us choose the three best initiatives.
LA LIGA SANTANDER
BRINTIA - Spain, whose proposal is developed around an idea of intracutaneous chips with a virtual assistant / bot, capable of recognizing the person who is wearing it and giving answers to any type of question in a personalized way according to their needs or disability.
PRESSENGER - Hungary, proposes to develop smart lenses will automate the creation of content through image notifications in which we will generate an impact on the news and data from the world of football.
PLEDGEBALL - UK, is an organization that encourages soccer fans to make sustainable lifestyle changes in support of their team. Gamifies the reduction of carbon emissions. On match day, supporters make one or more lifestyle promises in support of their team, such as cycling to work. The amateur team that manages to save the most emissions wins that match, and the cumulative amount they commit to save determines their place in the Pledgeball League.
ACCESS EARTH - Ireland
An inclusive stadium experience through geopositioning and wayfinding
The Access Earth processes images from artificial intelligence, Big Data and mobile technology, so people with all types of disabilities can enjoy their favourite sport. From the moment they buy their tickets, fans receive detailed information on how to access the stadium and make sure they won’t miss a second of the action.
FANPLAY IOT - India
Breaking down barriers by connecting players and fans’ emotions
Young people with autism who have a hard time at stadiums will be able to show their support and kick every ball with their favourite players from the comfort of their home. Ground-breaking technology will relay their every heartbeat and emotion back to the stadium in real time through a platform based on the Internet of Things.
SCEENIC - UK
Artificial intelligence that creates holograms in virtual rooms
Football brings people together. But while we can’t meet up at stadiums, we can still enjoy matches at home in great company without leaving the house. How ? By creating virtual rooms where we can share a sofa with holograms of friends and celebrate every goal together.
BRINTIA - Spain
Implantable chip with artificial intelligence to guarantee a safe, inclusive experience at stadiums
Brintia’s state-of-the-art assistant allows fans to stay in touch with their club and on top of their favourite competition. They’ll be able to connect chatbots to the intelligent gadgets we’ll all be wearing in the near future: smart glasses, headphones and implantable chips. The chatbot will then identify them and answer any questions or solve accessibility issues.
NBN23-ZONYX - Spain
Highly accurate, real-time tracking of a smartball
NBN23-ZONYX takes Banco Santander’s pioneering Fieeld device, which visually-impaired fans use to “feel” football matches with their hands, to another realm. Now, thanks to a new bluetooth tracking system inside stadiums, visually impaired fans can experience football like never before.
CAMONAPP - Argentina
Augmented reality avatars to see football in a different light
Augmented reality gives us infinite opportunities to make communication more immersive and interactive. With CamOnApp, we want to go even further and augment the reality of the future. Fans with a mobile device will be able to create their own digital avatar to interact virtually with their friends and even their footballing idols. Regardless of gender, race, nationality or disability, thanks to augmented reality, football fans will create a more diverse and inclusive sport.
PRESSENGER - Hungary
Mobile notifications through smart glasses that make football more accessible to fans and diverse
Pressenger will provide news on men’s football and let you in on some of women’s football's most interesting facts, like how Boca Juniors all-time leading goalscorer is a woman, Andrea Ojeda; or that Brazilian star Marta Vieira is the all-time highest goalscorer at World Cups. Pressenger’s technology will automate content creation through image notifications that appear on smart glasses, mirrors, TVs and phones.
GOL2SOUL - Colombia
Machine learning and artificial intelligence to create a fairer transfer market
Modern football needs a more human side. Scouting talented players can be a cold-hearted, money-driven process . Thanks to machine learning and artificial intelligence, Gol2 Soul will create a scouting network where any club in the word can sign promising Latin American players at risk of social exclusion, without agents or middlemen out to make a profit.
PLEDGEBALL - UK
A gamification platform to drive environmental pledges that help clubs
Pledgeball uses gamification so football can fans to reduce their carbon footprint when supporting their team. On match days, fans will commit to such lifestyle changes as cycling to the stadium and consuming organic products. The fans who reduce their emissions the most will win the “match” and their pledged reduction will determine their position in the Pledgeball League.
XEERPA - Spain
Find out fans’ preferences to boost sustainability in stadiums
Fans will use this crowdsourcing platform to report things they think are wrong or want to make better on the pitch, in the stands, on the way to games or on social media. All they have to do is use the hashtag #SacaTarjeta to highlight everything they want to call attention to. The platform and social media will record users’ locations via GPS, while Big Data and Artificial Intelligence will create a heat map of alerts to things that could be improved. Also, users will be able to praise things they believe set a good example.
Footballcan is Banco Santander’s guiding principle when it comes to sponsoring the world's premier football competitions.
Believing in Footballcan means believing in the power of football to inspire us and make us better. For us, football is progress. No other sport has its ability to transform the lives of millions.
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