2020 has been a difficult year for everyone, with the covid-19 pandemic wreaking havoc the world over. While everything ground to a halt, the only way we could reunite was by remaining apart.
Enjoying football with friends and relatives became a thing of the past. Major competitions such as the CONMEBOL Libertadores were temporarily postponed and later resumed behind closed doors.
However, once kick off is taken, some things never change. Football has a gift of breaking down barriers, including distance. Wherever we are, football can unite, excite, and make us a little happier.
Football is undeniably linked to happiness and excitement. A recent survey of 1,500 in 10 countries by the Sondea market research institute showed that 71% of people are happier on the day their team plays, and 80% feel football brings them closer to their loved ones.
As sponsor of the world’s most prestigious competitions (CONMEBOL Libertadores, the UEFA Champions League and LaLiga), we believe in football's ability to have a positive impact on people's lives. This underpins our FootballCan strategy, which conveys the bank's purpose ("to help people and businesses prosper") through football. We promote the values of the beautiful game and help create a more diverse, inclusive and fair society. Football is truly capable of anything.
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