Why Santander’s transformation starts here

“Why?” is the most important question in every strategic decision. Everything we do at Santander has a purpose. That’s why we’re launching a series of videos that delve into the reasons behind many of our decisions. In these videos, the bank's leaders will provide further insight into the products, services and areas that are key to our transformation into the best open financial services platform.

In this episode, Nathalie Picquot, Head of Corporate Marketing, Brand Experience, and Digital Engagement, explains why a strong global brand goes beyond recognition — it must be meaningful, consistent, and clearly differentiated in how it connects with customers and what they want to achieve. She shares how Santander is building a global brand that drives growth by putting customers at the center, and the thinking behind “Imperfect Beginnings,” the way we bring the new global creative platform to life under the claim “It starts here”.

Nathalie Picquot

In this episode, Raul Sinha, Global Head of Shareholder and Investor Relations, explains the key messages from Santander’s Investor Day, where the Group presented its three-year plan to 2028. He outlines the three pillars underpinning the strategy — customer growth, One Transformation and capital discipline — and how they support a clear ambition: delivering consistent, profitable growth with strong returns through a globally scaled, diversified and disciplined model.

Raul Sinha

In this episode, Hazel Díez, Global Chief Information Security Officer, explains why cybersecurity is one of Santander’s top priorities and outlines how the Group is strengthening its defenses against emerging threats, such as deepfakes, driven by artificial intelligence and new technologies. Hazel presents the bank’s model, which focuses on protecting our systems, detecting threats, responding rapidly, and preventing fraud, and highlights some of the initiatives and educational campaigns we are promoting. She also shares practical tips to help us stay safer in the digital world.

Hazel Díez

In this episode, Ricardo Martín Manjón, Chief Data & AI Officer, explains how Santander is embedding data and artificial intelligence at the core of its strategy to become an AI-first organisation. From enhancing customer experiences to empowering teams and accelerating innovation, AI is transforming how Santander works, makes decisions, and delivers value across the Group.

AI with Ricardo Martín Manjón

In this episode, our Global Head of Retail & Commercial Banking, Daniel Barriuso, explores Santander's WorkCafés, our revolutionary branch concept. They’re a collaborative space open to both customers and non-customers that bring together banking services, free co-working facilities and a specialty coffee house in one place. Brought to life in Chile in 2016, we now have 220 WorkCafés worldwide.

WorkCafé with Daniel Barriuso

In this episode, Nitin Prabhu, Global Head of Digital Consumer Bank, shares how we support our global customer base with innovative, high-quality products backed by the best technology. Digital Consumer Bank, created in 2021, is one of Santander’s five global businesses. It brings together our consumer finance activity, Openbank —the Group’s fully digital platform—, and Santander Consumer Finance, the European leader in vehicle financing.

Digital Consumer Bank with Nitin Prabhu

In this episode, our Chief People Officer & Global Head of Santander Universities, Javier Roglá, introduces Santander Open Academy, our free global learning platform designed to boost employability in a rapidly changing world. With courses, scholarships and content delivered in partnership with leading institutions, Santander Open Academy is available to everyone.

Santander Open Academy with Javier Roglá

Santander Share

The Why Series