Last update: 14/04/2021
Our revolutionary Work Cafés provide another example of our commitment to innovation and evolution and to the progress of people and businesses. At these model branches, businesspeople, entrepreneurs and customers decide when and how they want to interact with their bank and with other people like themselves.
At first glance our Work Cafés may look like simple coffee houses, but they are much more. They are our way of contributing innovation and technology to the experience of going to a bank branch. As noted by Banco Santander's Group executive chairman, Ana Botín, with Work Café we ensure that customers "want", rather than "have", to go to a branch.
These innovative spaces, not only combine banking branches with coffee houses, but also offer content that contributes value to customers and non-customers alike, from both a personal and a professional standpoint. This new type of branch has been designed for hosting events, talks, conferences and courses where attendees can learn how to use new tools and share the culture of progress that sets us apart.
Spaces designed to help you grow
Our commitment to entrepreneurship has led us to create co-working spaces within our Work Cafés, where people can work while meeting with other professionals and developing their projects.
As a result of our desire to help people and businesses develop their ideas, we have set up a channel in these open spaces that helps entrepreneurs and business people raise the profile of their businesses. This is an area for advertising services on our digital screens, on the bulletin board or in our virtual community, Santander Smart Talks. In the words of the head of Customer Attraction and of the initiative: “The idea is to create a different, more open environment without walls or stuffy routines. And this changes not only how we work, but also our relationship with our colleagues".
A project exported from Chile to the world
Work Café is a reflection of Santander's global presence, as well. This revolutionary branch concept originated in Chile and its success has spread to other countries in the Americas, such as USA, Brazil, Argentina and Mexico, and Europe, such as Spain, Poland, Portugal and the United Kingdom.
The potential of these new spaces can be expressed in numbers. According to Santander data, between two and four times more accounts are opened at Work Cafés than at traditional branches.