Ronaldo Nazário, Santander's football sponsorship ambassador, will head up the bank’s campaign to support the return of the competition.
Madrid, 18 June 2020.
Banco Santander, sponsor of the UEFA Champions League, is supporting the return of the world's most prestigious club football competition with a new marketing campaign which highlights the sport's ability to contribute to society and improve lives.
After three months of lockdown and mobility restrictions, the campaign will help build excitement around the return of the competition, which is also expected to contribute to the reactivation of the European economy.
To the cry of "The Champions League is back", Santander echoes yesterday's UEFA announcement of the new calendar for championship matches throughout August up to the final, now scheduled for 23 August in Lisbon (Portugal), helping sports fans fill the gap caused by the cancellation of other major sporting events such as the Olympic Games and UEFA Euro 2020.
Ronaldo Nazário, Santander's football sponsorship ambassador, said: “The Champions League will fill the sporting void this summer with the world's best football. In a summer without any other major sporting events due to the pandemic, we will enjoy the excitement of the best championship in the world.”
Juan Manuel Cendoya, vice chairman of Santander Spain and group head of Communications, Corporate Marketing and Research, said: “Professional football and other sports play a vital role in reactivating the economy, and help generate an optimism that is key at this time, bringing confidence in a return to normality. Its economic impact on important sectors such as leisure activities will provide the drive we so badly need, now that we have left the worst of the health crisis behind us.”
Santander has strong links to football, having sponsored the main competitions in Europe (LaLiga Santander, the UEFA Champions League) and also in Latin America (the CONMEBOL Libertadores and others) over the last 12 years, and with mainstream football stars, such as Ronaldo Nazário, as ambassadors.