As one of the biggest banks in the world by market capital, we are present in ten core markets across Europe and the Americas, with 144 million customers, 220,000 employees and 4m shareholders.

Santander Employees

Santander’s purpose is to help people and businesses prosper. Our aim is to be the best open financial services platform by acting responsibly and earning the lasting loyalty of our people, customers, shareholders and communities. We will do this by being simple, personal and fair in everything we do.

Our loyalty strategy is paramount for our profitability improvement ambitions and is built around a virtuous cycle in which a committed team gains customer loyalty and trust, leading to strong and more sustainable financial results that allows us to support our communities. 

By focusing on loyalty we aim to meet the financial targets we set

  • Consistently delivered growth
  • Profitability
  • Balance sheet strength

We have built on our core strengths and strong foundations. These are: 

  • Scale
  • Diversification
  • Predictability and growth

Our global scale results from the leading local position we have in each of our ten core markets when measured by lending market share. The combination of local leadership with global scale offers tremendous opportunities for enhanced profitability through closer cooperation and higher connectivity

Not only are we more resilient, but our geographic and business diversification means that our results are stable and predictable.

Our resilience is the result, among other things, of our retail oriented business model and our unique and well balanced geographical footprint, which is difficult to replicate.


1. Creation of Santander Global Platform (SGP) to accelerate progress towards the best open financial services platform. Our digital services are consolidated under a single unit - Openbank and Open Digital Services (ODS) - Global Payments Services - Digital Assets. 2. Santander Consumer Finance (SCF) with presence in Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK.

Our strategy to create value as a Group comprises a threefold approach:

  • Firstly, to grow our existing global businesses of Corporate and Investment Banking, Wealth Management, and Consumer Finance which is present in EU, Asia, Canada and increasingly working together with other consumer finance businesses in the Group. Together these businesses contributed with €4,9Bn to the Group’s attributable profit in 2018. 
  • Simultaneously, we have launched Santander Global Payments businesses to capture the opportunity we have in the payments space, including three new payment related businesses: Global Merchant Services, Global Trade Services and One Pay FX.
  • Finally, we will continue sharing investments in digital, tech capabilities and procurement to increase the competitiveness of our core banks. In 2018 alone this has helped generate efficiencies of 700 million euros - around 430 million euro of which from IT&Ops and digital. 

Customers expect excellent digital customer service, with a ‘zero friction’ experience, at low cost. Banks will need to become even closer to their customers, offering the best service and products, anytime, anywhere and at a competitive price.

Our progress is powered by digital transformation, which is key to success in the new economic environment.

The digital transformation of our core banks is focused on two customer priorities in order to continue to deliver the best customer service:

  • To offer all our products and services through end-to-end digital channels
  • To deliver all products and services in a fast and efficient way

Looking ahead, our plan is based on three pillars: 

  1. Improving operating performance
  2. Accelerate digitisation and building an open financial services platform
  3. Continuing to improve our capital allocation

It is all about earning customer loyalty in the digital age, that is why we are accelerating the transformation of our core banks and the roll-out of our new digital businesses like the newly created Global Payments platform, Openbank, OnePayFX and Superdigital.

Openbank One Pay FX superdigital
One of the largest fully digital Banks by balance sheet with a full suite of products and services  1st Blockchain- based retail payments solution  Financial solutions for the unbanked  

Over the next three years the Santander Platform will build an ecosystem of participants made up of our core banks “supertankers”, our speedboats and our partners, all of them working together to power instant, seamless, personalised customer experiences, drive lasting loyalty and new revenue opportunity.