As one of the biggest banks in the world by market capital, we are present in ten core markets across Europe and the Americas, with 145 million customers, 200,000 employees and 4m shareholders.
Santander’s purpose is to help people and businesses prosper. Our aim is to be the best open financial services platform by acting responsibly and earning the lasting loyalty of our people, customers, shareholders and communities. We will do this by being Simple, Personal and Fair in everything we do.
Our loyalty strategy is paramount for our profitability improvement ambitions and is built around a virtuous cycle in which a committed team gains customer loyalty and trust, leading to strong and more sustainable financial results that allows us to support our communities.
By focusing on loyalty we aim to meet the financial targets we set:
Santander has a unique business model, which is built on our core strength of customer focus, scale and diversification.
Our strategy is based on 3 pillars, which will drive our performance in 2020 and beyond:
All the while we are committed to ensure that we run our business responsibly, with a team that shares a sense of purpose, motivating them to go the extra mile for customers, earning their loyalty. Last year we were ranked the most sustainable bank in the world by the Dow Sustainability Index and one of the world’s 25 best workplaces by Fortune and Great Place to Work.