As one of the biggest banks in the world by market capital, we are present in ten core markets across Europe and the Americas, with 145 million customers, 200,000 employees and 4m shareholders.

Santander Employees

Santander’s purpose is to help people and businesses prosper. Our aim is to be the best open financial services platform by acting responsibly and earning the lasting loyalty of our people, customers, shareholders and communities. We will do this by being Simple, Personal and Fair in everything we do. 

Our loyalty strategy is paramount for our profitability improvement ambitions and is built around a virtuous cycle in which a committed team gains customer loyalty and trust, leading to strong and more sustainable financial results that allows us to support our communities.

By focusing on loyalty we aim to meet the financial targets we set:

  • Consistently delivered growth
  • Profitability
  • Balance sheet strength

Santander has a unique business model, which is built on our core strength of customer focus, scale and diversification.

  • Our customer focus has enabled us to grow our loyal customer base. We are proud to rank amongst the top 3 banks in customer satisfaction measured by Net Promoter Score (NPS) in 6 countries.
  • We have maintained and built upon our global scale, with leading market positions in lending in 9 of our 10 core markets. The combination of local leadership and global scale offers significant opportunities for enhanced profitability through closer cooperation and higher connectivity.
  • We have a diversified geographical footprint, operating in both emerging and mature markets and also a diversified business mix between retail, consumer finance and wholesale banking.


Our strategy is based on 3 pillars, which will drive our performance in 2020 and beyond:

  1. Improving operating performance across all of our regions:

    - We have a clear focus on simplification and efficiency in Europe and evolve towards one European banking platform;
    - deliver profitable growth in the US leveraging Group capabilities;
    - and capture the strong structural growth in Latam building on our position as the leading bank in the region;
    - Also key is to leverage our Global Businesses (Corporate Investment Banking, and Wealth Management and Insurance) to offer our customers better products and services.

  2. Allocating our capital towards the regions and businesses that generate the highest return: Continue strengthening our capital position, optimising capital allocation with special focus on profitability, investing more capital in high return businesses (such as insurance and asset management), and divesting capital where we see less opportunities.

  3. Accelerating digital through the Santander Global Platform as we accelerate transformation of our “core banks” and exploit new revenue pools:

    Santander Global Platform (SGP) is our competitive move to become a clear global leader in global payments and digital banking solutions for SMEs and Individuals.

    SGP will enable us to generate new revenue sources, increase collaboration amongst regions to build our own digital assets just once – which can then be scaled across the Group, build upon the Group’s scale, footprint, and expertise in payments, core financial services, and building fintech solutions.

    SGP is positioning Santander to access new markets through different global solutions (Global Merchant Services, Global Trade Services, Superdigital…).

    is our global, full-service digital bank that covers the day-to-day financial needs of mass and affluent markets. Openbank is already operating in Spain, Germany, the Netherlands and Portugal and we plan to scale it to 10 markets in the medium-term, including in the Americas. 

All the while we are committed to ensure that we run our business responsibly, with a team that shares a sense of purpose, motivating them to go the extra mile for customers, earning their loyalty. Last year we were ranked the most sustainable bank in the world by the Dow Sustainability Index and one of the world’s 25 best workplaces by Fortune and Great Place to Work.