Our culture, The Santander Way,  is aligned with our corporate strategy. It encompasses our purpose, our aim and our ways of working. It is the cornerstone of our bank, a responsible bank.

Icono impulso el cambio

Simple, Personal and Fair is how we work and that is the behaviour expected of our corporate culture.


We offer customers an accessible service with simple products that are easy to understand. We use simple language and improve our processes every day.


We provide our customers with a personalised service, offering them the products and services best suited to their needs. We want each and every one of our employees and customers to feel valued and treated as an individual.


We treat our employees and customers fairly and equally, we are transparent and we keep our promises. We create good relationships with different stakeholders because we understand that what is good for them is also good for Santander.

Our culture encompasses eight corporate behaviours. These behaviours are the hallmark of our culture and are meant to guide how we work and how we live the Santander brand.

Icono soy respetuoso

Show respect

“I show respect and I treat others as I would like to be treated, acknowledging and appreciating one another’s differences”.

Icono escucho de verdad

Truly listen

“I listen and have empathy, to understand others’ needs”.

Icono hablo claro

Talk straight

“I talk straight and adapt to others and the specific context, speaking out constructively”.

Icono cumplo las promesas

Keep promises

“I keep my promises and I am consistent in everything I do”.

Icono promuevo la colaboración

Actively collaborate

“I actively encourage cooperation in order to find the best solution for customers and colleagues”.

Icono trabajo con pasión

Bring passion

“I bring passion and energy and I give my best to earn the lasting loyalty of my customers and colleagues”.

Icono apoyo a las personas

Support people

“I give support to people in their development, providing feedback and appreciating their contribution”.

Icono impulso el cambio

Embrace change

“I embrace change, bringing innovative solutions and learning from mistakes”.