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The Santander X Global Challenge | New Era of Customer Experience has crowned six companies for their stand-out digital solutions that aim to enhance user experience. Over 900 startups and scaleups from 11 countries took part for the chance to share EUR 120,000 in prize money.
In a constantly changing world, meeting customers’ needs is no longer enough. Consumers these days are looking for products and services that go the extra mile to create experiences and long-lasting ties.
in prize money, access to Santander X 100, and other benefits
in prize money, access to Santander X 100, and other benefits
At Santander, we understand the importance of putting the customer at the centre, with “Think Customer” one of our three strategic pillars alongside “Think Value” and “Think Global” to make sure we offer the best experience.
With this same aim, we also highlight the role of companies that work to provide innovative solutions based on cutting-edge technology. An example of our commitment is the Santander X Global Challenge | New Era of Customer Experience, whose closing awards ceremony took place on 4 March 2025 at the Mobile World Congress in Barcelona (Spain).
Santander X Global Challenge | New Era of Customer Experience winners
Startups
- Arcube (UK) – Creator of the world’s first post-flight technology, which seeks to help airlines gain loyal customers through travel benefits that optimize their experience.
- Lumen (US) – Developer of a network of AI agents who offer companies the possibility of automating user experience and complex tasks.
- EV8 Technologies (UK) – Developer of software solutions that make people and businesses aware of the benefits of electric vehicles and how they can use them to boost their income.
Scaleups
- 3D Digital Venue (Spain) – Developer of “digital twins” for sales, ticketing and e-commerce platforms.
- FROGED (Spain) – Creator of an omnichannel communications platform for businesses to generate tailor-made, mass campaigns.
- Wivi Vision (Spain) - Developer of a vision assessment method that provides medical information while patients play a customized game.
An expert panel of senior leaders from Santander and other prestigious international organizations poured over the submissions in terms of personalization, omnichannel reach, empathy and human connection before selecting the six winners.
The winners collected a share of the EUR 120,000 prize money for this global challenge, as well as international visibility for their projects and access to Santander X 100, the global community that brings together Santander X’s most successful companies. Through that community, they can connect with other entrepreneurs, as well as mentors, experts, investors and customers, and get access to free resources, support and exclusive events.
This latest challenge, as with the other global challenges we run each year, sparked significant interest in the business world, with over 900 companies from 11 countries taking part.
