Santander Group headquarters has been host to the International Banking Conference since 2008. After 12 years it has become a benchmark both for management, authorities and experts in the world of finance.
“Trust is what determines a profitable business" said Ana Botín, executive chairman of Banco Santander, during her speech at the 2019 International Banking Conference. And this year's conference, with the theme "Banking on trust", saw analysis and debate on the importance of trust as an essential value for tackling social and economic challenges.
Ms Botín also emphasised that the responsibilities of business go beyond maximising shareholder value. “We have responsibilities that go beyond our shareholders and that shouldn't surprise anybody. Capitalism has survived by being able to adapt to change. It now has to do that again," she says.
More than a thousand people from all around the world and from leading international companies watched the debates live and were able to interact with the speakers, asking questions and answering surveys in real time via a mobile app. Those who were unable to enjoy the conference in person had the option to follow it on various digital channels: a live broadcast on the Santanderibc.com website or through the Bank's social media profiles.
The were more than 1,200,000 connections on the day of the conference, underscoring the importance of this topic in business and banking today.