Icono información

Cookie policy

We use our own cookies to improve our services while analysing your navigation habits. If you continue navigating through this page, we understand that you accept their use in the terms laid down in the Policy of Cookies. More information.

SAN share (Madrid) Negativo_GB 4.609 | -0.21% | 17:35

Customers, quality and satisfaction

Customers are at the centre of Banco Santander’s business model. Knowing how to listen, understand their needs, respond with innovative solutions and forge close and lasting ties forms the bedrock of Santander’s commitment to customers.

The Bank has a customer base of 121 million people worldwide, all of whom acknowledge it as a solid and dependable institution with the strength needed to move forward.

By geographical area, Latin America has the largest share of customers (43%), followed by continental Europe (31,4%), the United Kingdom (21,8%) and the United States (4,1%). Retail commercial banking and consumer finance continue to be santander’s main differentiator, representing 99.8% of its entire customer base.

The most enduring relationships with customers, and those which deliver the greatest added value, are generated and serviced in the Bank’s branches. Santander has 13,030 branches, most of which are to be found in the ten main markets in which it operates, and which go to make up the largest branch network in the international banking world.

In addition, the Group provides services through other channels such as Internet and telephone banking, and mobile banking.

Financial education

Promoting financial education was one of the main strategic projects approved by the Bank’s sustainability committee. The goal is to improve financial culture and promote a greater knowledge of banking products and services.

Customers are among the project’s main targets, using direct programmes and indirect ones (e.g. training employees to give customers financial advice).
 

Share in Social Networks



More information

You can access detailed information for 2018 through our Responsible Banking report.

Go up