Subscribers can even have emergency and convenience services performed for others.

Santander’s innovation includes packages for homes, cars, bikes and pets.

São Paulo, 16 May 2022.
Santander Brasil is the newest player in the 24-hour assistance business. This week, the bank is launching helpS, a platform with everyday emergency solutions for individuals. It has eight new products for auto, home, bikes and pets. The services it offers complement others included in insurance policies in a model never seen in Brazil: the subscription is linked to the account holder’s national ID, but services can be provided to anyone they choose. In other words, it's the customer who decides how to use the services.


Santander’s innovative assistance model affords customers flexibility to use benefits for matters involving someone else's property, like a rented summer home, a relative’s dog, a rideshare driver's car (if it breaks down mid-journey) or even a friend’s or relative’s home.

Now available to Santander account holders only, helpS doesn't just resolve claims but also offers convenience services, like bike checkups and rides for pets to the vet. It even lets pet-owning customers join a rewards club with a platform for purchasing things from affiliated retailers: food, medicine and accessories for cats and dogs. 

Head of helpS Marcelo Cavalcante points out that Santander’s strategy focuses on easy access to services that used to be exclusive to insurance policies. “With helpS, we’re broadening our customer solutions portfolio while meeting the demand for assistance services that soared during the pandemic because people were spending more time at home”, he says. 

Account holders can now get helpS on Santander’s app, with annual subscriptions starting at BRL 19.90 a month and auto-renewal. Payment is directly debited, and each subscription package allows the service to be used three times in 12 months, once every 30 days. 

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