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26/05/2017

Santander Chile voted no. 1 digital bank by consumers

26 May 2017. App Santander, developed by the Bank, has been awarded top scores by users, according to the 2017 Customer Satisfaction Study conducted by GFK Adimark.

The banking industry is now witnessing a marked digital transformation process. And Santander Chile is working hard to adapt to the new customer demands. This is confirmed by the 2017 Customer Satisfaction Study conducted by GFK Adimark, which puts the Bank in first place as the app with the best score in the market.

Arturo Leyton, head of Customer Intelligence, stressed the position of Santander Chile in terms of digitalisation. "This score from our customers shows that we live in a world where digital is present in our daily lives, and that the joint work of the Bank's teams is bearing fruit. We are planning to keep progressing in this matter with projects to be launched this year, which will get us closer to our goal of becoming a simpler and more personal bank for our customers by offering the most advanced digital tools that improve their experience."

This tool enables you to complete basic operations such as checking your account statements and carrying out transactions, taking out and cancelling investment products on your mobile phone and applying for consumer loans in three simple steps. Also, customers can receive notifications about the last transactions with their debit and credit cards, in an accessible format and in a single application.

Santander among the top 5 digital brands in Chile
In addition to the app's leading position, the “Digital Index. Ranking of Digital Brands", developed by Llorente & Cuenca, places the Bank among the top 5 digital brands. This ranking measures the digital presence of the main companies listed in the Chilean stock market, and their strategy on several platforms.

Santander is in fifth position among 20 companies and the leader among listed bank companies.

This ranking was developed from a metrics model created on the basis of the Integrated Evaluation Framework by the Association of Measurement and Evaluation of Communication (Amec). It considers three aspects: relevant, influence and beliefs.

The top 20 brands stand out for their production of digital content and involvement on social networks in several sectors such as services, retail, vineyards and banking.

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