Technology is key to turning an idea into a business. In Antiquity, it made agriculture the world’s main economic activity. In today’s new production models, knowledge, tradition, skill, creativity and talent are creating the most wealth in the world.
The Orange Economy is a production model where goods and services have intellectual value because they are the product of the ideas and expertise of their creators. In other words, it refers to all business rooted in creativity, involving things like art, culture, research, science and technology. That’s why some call it the “creative economy”.
The name orange economy stems from its traditional signification as the colour of creativity. It used to centre on the industry of art and culture. But as the influence of technology grew over time, it started to involve new sectors, like telecommunications, robotics, coding and content creation, where ideas could be turned into good and services.
According to United Nations Educational, Scientific and Cultural Organization (UNESCO), the Orange Economy accounts for 3% of global gross domestic product (GDP) and 30 million jobs worldwide. Inspired by ideas, it’s known for constant innovation, singular products (not mass production) and digitalized processes.
What trades are part of the Orange Economy?
Because automating once manual processes with machines has made for an economy influenced by talent, imagination and culture, the Orange Economy is considered a booming, wealth-creating sector. Here are some ideas to consider if you want to work in the Orange Economy.