How to shop safely online

Last update: 13/11/2025

While online shopping is quick and simple, making sure it’s secure means not letting our guard down. As we’re all looking for the best offers or the most in-demand products — even when they appear to be sold out —, it’s vital we spot the warning signs.

Here we share with you some tips to shop online safely.

• Watch out for adverts; although they appear on an official or well-known platform, they might not be the real deal. 
• Don’t be taken in by generous discounts, especially on the most sought-after items.
• Be wary of pressure to make a quick purchase, such as limited time offers.
• If you receive an offer by email, check for signs of ‘phishing’.

• Read up on websites you haven’t heard of and take the time to look over other users’ reviews.
• If you’ve heard of the store, check it’s the right website address. Scammers sometimes change a letter or symbol in the hope you won’t notice. It’s better to write the address in the browser instead of clicking on a link or advert.

• Always pay on the platform. Scammers often try to make you pay away from the online store, e.g. via transfer or private message; don’t do it!
• Make sure the website starts with HTTPS (not HTTP) and displays a padlock in the address bar. This means that data is encrypted and, therefore, more secure. Never share your details or make a payment if this is not the case.

Track your purchase directly on the store's official website or app. Do not click on links in emails or messages that claim to be from courier services if you’re not sure where they came from.