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SAN share (Madrid) Negativo_GB 5.661 | -1.36% | 16:42

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Corporate culture

Simple, Personal & Fair

Simple, Personal & Fair embodies how all Santander's professionals think and operate, and represents what our customers expect of us as a bank. It defines how we conduct business and take decisions, and the way in which we interact with customers, shareholders and society.

Simple, Personal & Fair is the key to becoming the go-to bank for our customers and the top employer for our staff.

  • We offer an open-door service to all customers, providing simple, easy to understand and uncomplicated products.
  • We use clear, concise and understandable wording.
  • We enhance our processes every day; streamlining processes and eliminating unnecessary steps for both customers and staff.
  • We serve each customer separately through a personalised service, offering a range of products and services to enable each individual to decide what best suits their needs.
  • We strive to ensure each of our customers feels special and valued.
  • We remain faithful to our professionals and help them reach their potential and achieve their goals.
  • We deal with our customers in a fair and equal manner, ensuring transparency and resolving any complaints as quickly and diligently as possible.
  • We forge relationships that are beneficial to shareholders, customers, staff and the Bank alike because we understand that what is good for them is also good for the Bank.
  • We are trustworthy, deliver on promises and take responsibility for the commitments we have assumed with customers.