Black Friday and Cyber Monday are two days inherited from the Anglo-Saxon market that have already settled into other countries such as Spain, as any other commercial custom.
They are two important dates in the calendar that boost sales and, though physical shops offer important discounts, the real activity is carried out online.
This reflects the change society is experiencing with consumption. The V Annual eCommerce Study in Spain elaborated by IAB Spain shows that 7 out of 10 Spanish people buy online, i.e. around 20 million people, especially during special seasons such as Christmas.
Black Friday began being celebrated in Spain eight years ago and it became popular with the boom of offers through ecommerce.
Technological products are most popular during these days, and their sales reach up to 60% in comparison to an ordinary day. They are followed by household appliances, fashion articles and sports. These offers have been included in the service sector by launching special prices for flights, hotels…
How to safely buy online?
Conscious that people take advantage of days like Black Friday or Cyber Monday to acquire unaffordable products at low prices, false advertisers take advantage of this time to trick online users.
That’s why we must be careful and check the security of the website where we want to buy a product. At times, extremely low prices provide clues to possible fraud.
First of all, there is a way to guarantee that it is a reliable web. Just look at the navigation bar and check that there is a lock next to the web link that begins https://. It means that the web has the security protocol SSL, which protects the personal data of the user.
This personal data is the kind of information most demanded by companies when we buy online. Therefore, it is advisable not to show this information unless it is necessary, limiting it to the basic requirements of payment. The user must be aware of the shared data and avoid lesser known providers. It is always advisable to buy online at popular, established websites.
As Black Friday is coming up, some companies take advantage of it to increase the prices of the articles to be offered on sale, despite this measure being illegal. Therefore, it is advisable to check the real price weeks before these days and check that the future discount is worthwhile.
On the other hand, as it is a two-day event, one must pay attention to the returnand cancellation policies of orders, as they can differ from the normal days.
This advice will help the user stay safe while buying online. In case of being a victim of data theft or fraud, the revolution of banking online and its new functions notify us of any expense. The ecommerce users must get used to reviewing bank accounts periodically to verify that there is no strange activity or duplicate charges.
If the user observes any strange charge on his/her credit card and banking account, he/she can contact the entity to explain what happened and take the necessary action. However, if you are cautious and careful, it is really difficult for it to happen.
Black Friday, which will be held on the 29th of November, will be the day we want: a day of celebration to splurge and look for the best products at the best prices.
Banco Santander helps people prosper in their digital life, as part of its commitment to make responsible banking.