Santander, sixth most valued brand in the world among international banks
Madrid, 2 February 2017. Santander is the most valued banking brand in Spain, Continental Europe and Latin America and sixth in the world among international financial entities, according to Brand Finance Global 500´s 2017 annual ranking. Brand Finance, the global leader in brand evaluation and strategic advisory, increased the monetary value it assigns to Santander´s brand to $15.9 billion in 2016, a 2% increase from the prior year. It also gave the brand a rating of AA+, one of the highest possible.
In the global classification that includes all sectors, Santander is the most valued Spanish brand (ranking 81 overall) and Spain´s only banking brand that ranks among the top 100 international brands.
The Santander brand expresses the Bank´s unique and consistent international positioning, as well as its corporate culture, which aims to contribute to the progress of people and businesses in a manner that is simple, personal and fair. Santander´s global corporate sponsorships of Formula 1 and soccer offer its interest groups a homogenous, different, meaningful, memorable and aligned brand experience across all of the bank´s geographies, business lines, and communication channels.
Juan Manuel Cendoya, senior executive vice president for communication, corporate marketing and research and Vice Chairman of Santander Spain said, “The Santander brand is among the most valued in the world. We are the most valued brand in Spain, Europe and Latin America and the sixth in the world among international financial entities, as established by the most renowned international brand rankings. A valuable brand is key in today´s world. It helps us recruit and retain talent. It shields us in crisis and is crucial to the Group´s business activities and investments. It is an important asset of the Group´s business model that we have to protect and continue to grow.”