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Santander renews its brand to reinforce its digital strategy


Evolution [GIF] Download - 508 KB ZIP      Santander renews its brand [PR] - 202 KB PDF

The brand changes to become more modern, more digital and more in tune with new generations, while retaining its most distinctive traits: the name, the colour red and the "flame", which are developed to gain greater visibility and improve the user experience in the digital world.

This change is an example of the cultural transformation the Bank is undergoing to help people and businesses prosper in a simple, personal and fair way.


The new logo is more modern, simple and digital. The flame has a greater presence and the word Santander is clearer, more legible and simpler – able to adapt to any media and any channel.

It has been freed from the red square to gain more flexibility and modernity. New versions, such as the vertical version, have been created to respond to specific needs and the flame gains more focus and Independence.

Santander Marca Santander

Evolution [GIF] Download - 497 KB ZIP


Discover our new image


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